Read Built-in Tour Analytics and Improve Traffic Sources and CTAs

Learn how to review Panoee's built-in tour analytics and use visits, sources, countries, devices, and top pages to improve tour CTAs.

Read Built-in Tour Analytics and Improve Traffic Sources and CTAs

Panoee includes built-in analytics inside the tour editor, so you can review how visitors interact with a published virtual tour. Use these metrics to understand traffic quality, compare sources, and improve the call-to-action buttons that help visitors contact your team.

Before You Start

Publish or share the tour so it can receive visitor traffic.
Wait until the tour has enough visits to make the analytics useful.
Add at least one CTA if you want to evaluate conversion opportunities.

Steps

Open the Tour Editor

Open the project in Panoee Studio and enter the tour editor.
Review the Analytics Panel

Use the analytics panel on the right side of the marketing settings area. The panel summarizes visitor activity for the selected date range.
Choose the Date Range

Use the date filter to review the time period you care about, such as a campaign launch, client presentation period, or recent sharing window.
Check Visitor Volume

Review high-level metrics such as unique visitors, visits, page views, time on page, and visit duration. These numbers help you understand whether the tour is attracting meaningful attention.
Review Top Pages

Check the top page list to see which tour pages or scenes receive the most attention. Use this to identify the strongest entry points or the scenes that need better guidance.
Compare Traffic Sources

Review source data to understand where visitors come from. If one channel brings most traffic, make sure the tour content and CTA match that channel's audience.
Check Country and Device Data

Review country and device breakdowns. This helps you decide whether the tour experience should prioritize mobile visitors, desktop visitors, or specific markets.
Review CTA Placement and Clarity

Open Call To Action and check whether the CTA buttons match what the analytics suggest visitors need.
Improve the CTA

Update CTA labels, destinations, or contact channels based on visitor behavior. For example, mobile-heavy traffic may benefit from phone, WhatsApp, or Viber actions, while desktop traffic may respond better to a booking link or contact form.
Review Again After Changes

Give the updated tour time to collect traffic, then compare analytics again using a similar date range.

What to Look For

Analytics Area	How to Use It
Unique visitors and visits	Understand reach and repeat engagement.
Page views and top pages	Identify the scenes or pages visitors open most.
Time on page and visit duration	Check whether visitors stay long enough to explore.
Sources	Compare channels such as direct visits, campaigns, referrals, or social traffic.
Countries	Adapt language, CTA channel, or sales follow-up for key markets.
Devices	Prioritize mobile-friendly CTAs when mobile traffic is high.

Notes

Analytics are most useful after the tour has enough traffic to show patterns.
Do not judge performance from a very small number of visits.
Use built-in analytics for quick review inside Panoee. Use Google Analytics when your team needs deeper cross-channel reporting.